Built for how Edinburgh joiners get found
Your site gets set up around the searches that bring local work to the phone in Edinburgh — not a generic template. Three things do most of the work across the city.
Joinery sells on the finish, so I build a proper photo gallery of your fitted kitchens, restored sash windows and bespoke joinery in real Edinburgh homes — laid out so a homeowner can see your standard at a glance.
The Edinburgh areas you cover and the EH postcodes are written into your pages, so you turn up for the "joiner Edinburgh", "sash window repair Edinburgh" and "joiner near me" searches that actually become enquiries.
Your site and your Google Business Profile are linked and matched, so you land in the Edinburgh map pack where people look first — with your real reviews on show.
What every joiner website includes
A clean gallery of your finished joinery — fitted kitchens, staircases and bespoke work in Edinburgh homes, all real.
Short, mobile-first form that takes the bare minimum to get a useful enquiry through.
Dedicated pages for kitchens, sash windows, decking and bespoke joinery — each ranking on its own intent.
Your public liability cover and qualifications shown prominently where Edinburgh homeowners look first.
Real reviews pulled from your profile, not made-up testimonials.
One page per Edinburgh area you cover, so searches like "joiner Leith" land somewhere relevant.
The pages I'd build for an Edinburgh joiner
Most Edinburgh joiners start with one of three sizes — a single page, a 3-page site or a 5-page site — and add more as the business grows. Here's the core of each build, then the high-intent pages worth adding over time to win across the city.
- Everything on one scrolling page
- Services & Edinburgh service-area summary
- A portfolio strip of finished work
- Reviews + insurance on show
- Tap-to-call, WhatsApp & quote form
- Home — portfolio & reviews
- Gallery — finished joinery
- Contact & get-a-quote
- Home
- Kitchen & bedroom fitting
- Sash windows, doors & staircases
- Decking & outdoor joinery
- About & contact
Suggested pages for Edinburgh joiners
Over and above the core pages, these are the high-intent pages that win joinery work in Edinburgh — each one matches a specific search, so add them as you grow:
Not sure which size fits? See what's in each package →
Trust signals to display on your website that win joinery jobs
Customers hiring a joiner in Edinburgh are weighing up craftsmanship and whether they can trust you in their home. The site should answer those questions fast — these are the ones that matter.
- Public liability insurance — most homeowners ask, and showing it up front sets you apart
- City & Guilds, time-served or trade qualifications where they apply
- A portfolio of your finished joinery in Edinburgh homes — real photos of real jobs, not stock images
- References for bigger fit-outs, so larger jobs feel like a safe decision
- Genuine Google reviews displayed live on the page
- A clear note of the joinery work you take on, so enquiries are the right fit
- A clear Edinburgh service-area map so customers know whether you cover their street
When SEO is worth it for an Edinburgh joiner
Local SEO is worth real money to most Edinburgh joiners — but it isn't magic, and it takes time. Worth pushing on it when you want more work than word of mouth brings in, and Edinburgh has the search volume to make it pay. If you're already booked out on referrals, get the site and portfolio solid first and layer SEO on when you want to grow.
The honest take: "joiner Edinburgh" is competitive — a new site can show in Google within days, but ranking for the city-wide term takes weeks to months of steady work. The suburbs and the niches are far more winnable: "joiner Stockbridge", "sash window repair Edinburgh" and "fitted wardrobes Morningside" rank faster than central Edinburgh, and they're often the ones that bring in the enquiry. I'll tell you what's worth doing for your patch, not what makes the biggest invoice. More on local SEO for tradespeople →
What Edinburgh trades say about our web design services
Built around Edinburgh's joinery work
Edinburgh's Georgian New Town and period tenements keep joiners busy in ways newer towns don't — sash-window repair and restoration, period doors, original staircases and bespoke fitted storage shoehorned into awkward period rooms with no square corner in sight. It's skilled, finish-led work, and the joiner whose work looks the part online and is easy to find is the one who gets the call.
The suburbs add the steadier volume on top: fitted kitchens out in Corstorphine, decking and outdoor joinery across the wider city, second-fix and repairs everywhere. What actually ranks you is naming the areas you cover and the EH postcodes in the page content. Stockbridge, New Town, Morningside, Corstorphine — written in properly, those are what Google matches to the searches near them. EH1 through EH17 spelled out on your pages do the same job. A page that just says "Edinburgh joiner" competes with everyone; a page that talks about the specific areas and jobs you do is the one that turns up first for the people in them.
It's also worth chasing the searches you can realistically win. "Joiner Stockbridge", "sash window repair Edinburgh" and "fitted wardrobes Morningside" are more winnable than the city-wide term — and they're often the ones that bring in the enquiry. More on joiner web design →
See trade websites we've designed
I've built working demo trade sites so you can see how the pieces fit together for Edinburgh — home page, photo-led service pages, gallery and contact, all in one navigable preview. They're structural examples, not the exact look you'd end up with, but they show what's possible for a joiner.
See our work →Common questions from Edinburgh joiners about their website design
It's a competitive search and I won't promise overnight rankings. What I will do is build the site to compete — a photo-led portfolio of your finished joinery, fast and mobile, with local SEO that names the Edinburgh areas and postcodes you cover, and your Google Business Profile linked so you show up in the map pack. Honest timelines, not big promises.
No. I'm Edinburgh-based but available across Scotland and the UK & Ireland — the whole build runs online through the portal or by email, so where you are doesn't matter. This page is just written specifically for Edinburgh joiners.
It's built around being busy. You order through the portal or email me, add your details and photos of your finished joinery between jobs, I send a preview, you approve it, and it goes live. No meetings required.
Live in 48 hours from when I've got your details and photos, from £99, and you own it outright — paid once, no rolling fees.